Simple, usage-based pricing

Pay for what you use.
Not what you don't.

From a $1 one-time starter to enterprise custom deployments \u2014 every plan runs on the same powerful synthetic research engine.

Rookie
Quick taste & first demo
Free
  • 50 one-time credits on signup
  • 10 agents per simulation
  • Content Simulator
  • AI Focus Group (demo)
  • Survey & KPI Engine
  • Pricing Elasticity Simulator
  • Brand Intelligence
  • Export reports
  • Create custom personas
  • Market Research upload
  • CRM / DB Connector
One-time
Hustler
Indie makers & first paid users
$1 one-time
One-time payment, no subscription
200 credits (one-time)
  • 200 credits (one-time grant)
  • Unlimited agents per simulation
  • Content Simulator
  • AI Focus Group
  • Survey & KPI Engine
  • Export reports (PDF, CSV)
  • Pricing Elasticity Simulator
  • Brand Intelligence
  • Create custom personas
  • Market Research upload
  • CRM / DB Connector
.edu promo: EDU2026 — $2 off
Scholar
University students & researchers
$7 /mo
800 credits/mo
  • 800 credits / month
  • Unlimited agents per simulation
  • Content Simulator
  • AI Focus Group
  • Survey & KPI Engine
  • Export reports (PDF, CSV)
  • Create custom panels
  • Pricing Elasticity Simulator
  • Brand Intelligence
  • Create custom personas
  • Market Research upload
Most Popular
Builder
Solopreneurs & small product teams
$39 /mo
3,000 credits/mo
  • 3,000 credits / month
  • Unlimited agents per simulation
  • All Rookie + Hustler + Scholar modules
  • Pricing Elasticity Simulator
  • Brand Intelligence
  • Export reports (PDF, CSV)
  • Create custom personas
  • Create custom panels
  • Market Research upload
  • Persona Group from reports
  • CRM / DB Connector
New
Analyst
Growing startups & marketing teams
$59 /mo
6,000 credits/mo
  • 6,000 credits / month
  • Everything in Builder
  • Market Research upload
  • Persona Group creation from reports
  • Export reports (PDF, CSV)
  • Create custom personas & panels
  • CRM / DB Connector
  • Product Design Intelligence
  • Community Explorer
  • API Access
  • White-label options
Power User
Mogul
Heavy users, agencies & consultants
$99 /mo
12,000 credits/mo
  • 12,000 credits / month
  • Everything in Analyst
  • CRM / DB Connector
  • Product Design Intelligence
  • Community Explorer (unlimited)
  • Priority LLM processing
  • API Access
  • Dedicated support
  • White-label options
  • SSO & team management
  • Custom SLA
Custom
Enterprise
Custom deployments for large teams
Custom
  • Unlimited credits
  • Everything in Mogul
  • White-label options
  • SSO & team management
  • Custom SLA & dedicated infra
  • Custom integrations & API access
  • Onboarding & training
  • Custom persona pool
  • Volume discounts
  • Invoice billing
  • Priority roadmap input

Full Feature Comparison

FeatureRookieHustlerScholarBuilderAnalystMogulEnterprise
Credits / month50 (once)200 (once)8003,0006,00012,000Unlimited
Agent limit10UnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Content Simulator
AI Focus Group
Survey & KPI Engine
Pricing Simulator
Brand Intelligence
Market Research upload
Persona Group from reports
CRM / DB Connector
Product Design
Community Explorer
Export reports
Custom personas
API Access
White-label
SSO & team mgmt

Need more credits?

Top up anytime \u2014 credits never expire and stack on top of your monthly allowance.

Starter Pack
Perfect for a one-off project
$19one-time
1,000 credits
Pro Pack
Best value for power users
$69one-time
5,000 credits

Frequently Asked Questions